Showing posts with label Analytics. Show all posts
Discover New Blog Post Ideas with Google Analytics Data Discover New Blog Post Ideas with Google Analytics Data Anyone who has kept a blog for some time or who writes for a living has likely experienced that feeling of no inspiration. There’s absolutel...
Discover New Blog Post Ideas with Google Analytics Data

Discover New Blog Post Ideas with Google Analytics Data

Anyone who has kept a blog for some time or who writes for a living has likely experienced that feeling of no inspiration. There’s absolutely nothing left in the tank – even all the rubbish ideas have been used up and you are left feeling unmotivated. It is at this point that sometimes blogs can get abandoned, as constantly thinking up new ideas is hard work and tiring.

My first stop when I get to this stage is usually Google News. Just having a read through some of the top stories can trigger a hook to link one to the theme of your blog, and if you optimise properly, you could even get on top of some of the traffic for that particular story. It is easier said than done, however, and there aren’t always big stories around that are relevant.

Google Analytics

What I prefer to do is rely on Google Analytics to work as my inspiration on those uphill days. Chances are you will be getting some longtail traffic in to your blog. If you aren’t, you may need to work on your blog’s optimisation a bit before this technique is useful. By scrutinising your longtail traffic and understanding the terms people are actually using to reach your blog you can get some innovative ideas as to areas to plan your next blog posts around.

So to look at longtail traffic in Analytics you need to go into the Traffic Sources -> Keyword report (or Traffic sources -> sources -> search -> organic if you are using the hideous new version of Analytics). Go to page 10 of referring key terms and have a poke about to see what’s in there. Chances are there will be some quite interesting terms.

For example, a quick look at a random sample of my referring key term report reveals that there could be good mileage in blog posts about cartoon audio effects, music for schools, thunder sound effects and tire skid sound effects. These base ideas can be expanded into popular/entertaining/ interesting topics – best cartoon sound effects, most impressive tire skids in films, top 5 thunderstorm scenes in films, teaching with music in school. Sometimes you hit the jackpot and come across an idea that can be extended into a series of blog posts.

The joy of using this technique is as your blog grows stronger and starts ranking better for more longtail traffic, you will get even more inspiration delivered straight into your Analytics. Obviously you do need to continue using your own ideas to mix it up a bit and keep on top of trending topics but I highly recommend Analytics for those slow days.
The Basics of Google Analytics for Beginners The Basics of Google Analytics for Beginners If you're a business owner or a member of a marketing team, you probably know that businesses depend upon data. Tracking trends and patt...
The Basics of Google Analytics for Beginners

The Basics of Google Analytics for Beginners

If you're a business owner or a member of a marketing team, you probably know that businesses depend upon data. Tracking trends and patterns is what allows you to get ahead of the dips in the market, and make informed decisions on the direction of your company.

Those same rules that apply to business apply to owning a website. In order to deliver the best possible experience and ensure that customers from around the world are able to access your site, you need to understand from where traffic is coming from and how to leverage that information to your benefit.

google analytics basics for begginers

Setting Your Site Up With A Tracking ID

Google analytics won't start collecting data from your website until you've implemented a tracking code into your website's files. The tracking code is basically a block of JavaScript code that will collect data about the html that visitor used to get to your site, any cookies that the visitors has collected during their browsing history, and information about what type of browser the person is using.

The importance of this information provides you with information on how to conform your web-site to the target audience, especially in terms of design. If customers are visiting your website from an eCommerce directory, you may want to modify those links so that the customers arrive at a landing page instead of a home page. If more customers are using smartphones and tablets instead of laptop browsers, you may have to redesign the site so that it is responsive and can be easily read from a small screen.

google analytics tracking code

In order to track each individual page on the website, you will need to add a tracking code before the </head> code of your template. If you are using a site like WordPress or Joomla! that depends on templates, you may just have to add the tracking code on the main HTML index file. Keep in mind that it can take upwards of 24-hours for Google to begin collecting information and importing that data to your dashboard, so don't expect to see measurable results right away.

Researching the Data

Once you insert the code into your site, it will begin tracking data from anyone who visits your site. This data is then sent back to the Google servers and stored in your Google Analytics profile. From there, you can determine what type of information that you want to look at.

The two features of Google Analytics that are often most useful to new users is the ability to track where customers are coming from, and the ability to see keywords that have been effective in drawing in audiences.

google analytics overview

Traffic Origins

Open up your Google Analytics dashboard and click on 'Acquisition'. You should see a few options, but you want to pull 'All Referrals' so that you can the entire list of visitors.

Next to the referral path will show a few links with a number of how many people visited your site from that link. From here you can click on the link and find out the reason for the traffic. Maybe someone has written a review on the service, you can check to see if the advertisement campaign you are operating is producing results.

google analytics all referrals

Keywords

Within the same 'Acquisition' directory is another option called 'Search Engine Optimization'. Click on this link and then click on 'Queries' to look up a list of keywords being used to describe your site. The dashboard will display an overview of up to 1,000 words or phrases used on Google that brought new visitors to your site. You can use this information to modify your posts and producing content to increase the results of certain key phrases that you feel would benefit your customer outreach.

search engine optimization, ga queries

Demographics

Underneath the audience tab, you can also track demographics. This little option will allow you to view the age, gender, and interests of individual users and segments of your visiting population. Say for example you run a senior care facility for the retired and want to put together a A/B split test to determine which advertising campaign works best. After adding the campaign to a landing page or section of your site, you can look back and find out if retired citizens are the ones responding to your ads, or if you are just bringing in traffic from younger generations who may not be interested in your services.

google analytics, georgraphical summary

Custom Campaign Tagging

Custom campaign tagging is more of an advanced feature, but once you get used to the Google Analytics interface, you can use this to separate your campaigns and easily filter through data. Maybe you just want to find out who is coming to your site from your email newsletters, and not from the general site. Google Analytics will allow you to post special links to your content on those channels of communication and then view these results under the acquisition tab and then campaigns.

Determining What Works, and What Doesn't

Using the tools that Google Analytics provides at your disposal allows you to really determine what type of experience you want to provide your customers. Within the first month of use, if start to see trends or patterns in data that you feel you feel you can improve upon, you can use this information as a guide to edit your sites design and layout.

Getting used to the program might seem overwhelming at first, but once you jump right in and start playing around all the features, you'll get the hang of it in no time. Google Analytics really is an important tool that every website owner should have.
How to Add Google Analytics to Blogger How to Add Google Analytics to Blogger Google Analytics is a platform created with the purpose of helping us to track the number of visits and page views on our blog, which also...
How to Add Google Analytics to Blogger

How to Add Google Analytics to Blogger


Google Analytics is a platform created with the purpose of helping us to track the number of visits and page views on our blog, which also uses several filters to check exactly from where the visitors are coming via standard or custom reports.

Google Analytics is the leading free tool that has a good relationship with the internet marketing and offers suggestions and improvements or benefits for our website.

As Analytics is part of the variety of Google tools like Blogger, many bloggers still don't know if it is possible to add the tracking code in Blogger. Implementing analytics in Blogger is very quick and easy, so you don't need to be experts or web developers. Here's a small guide for placing the Google Analytics tracking ID on our blog.

google analytics

Implementing Google Analytics on Blogger


1. Do you have a Google Analytics account? Then it's perfect. If you don't have one, please Register.
2. Within the account, we'll go to Admin and in the Property column, click the menu, then click Create new property, where we enter the information from the website.
3. Click on "Get Tracking ID" and it will provide a box with a code, select and copy the code (CTRL + C).

get google analytics tracking id

4. Now let's go to our Blogger account.
5. Look for your blog and click on it, then go to Template > click the Edit HTML button and paste the code previously generated in Analytics before the </head> tag (CTRL + F in order to find it).

And this would be the entire procedure. Within about 24 hours, we shall see the first statistics of our blog in Google Analytics, otherwise check the following:

- Double check that the code has no spaces or characters.
- Doesn't have errors in the configuration
- There are no poor implementation of the filters.
- The Flash plugin is working or javascript is enabled.
- You will have minor issues if you are receiving visits from China (this conflict is not yet solved, according to Google).
HOW TO SETUP A GOOGLE ANALYTICS ACCOUNT HOW TO SETUP A GOOGLE ANALYTICS ACCOUNT Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instruct...
HOW TO SETUP A GOOGLE ANALYTICS ACCOUNT

HOW TO SETUP A GOOGLE ANALYTICS ACCOUNT

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

GOOGLE ANALYTICS

The first thing you’ll need to do is create your Google Analytics account. To do that, follow these steps, which assume that you already have a Google account from GMail, Google Calendar, or any other Google service.

Google Analytics Account Setup


1. Go to Google Analytics at https://www.google.com/analytics/ (bookmark this page)

2. Sign in using your Google account

GOOGLE ANALYTICS SIGN IN UP

3. On the resulting page, there is a simple form (shown below) to complete. Enter the following info:
– Account Name (this name is what you’ll call this particular account, e.g., “yourdomain”)
– The complete website url, e.g., http://www.yourdomain.com/
– Choose an industry category, your country, and your time zone.

Get Tracking ID

4. Click the “Get Tracking ID” button.

5. Agree (or not) to the opt-in choices at the bottom.

6. Copy, paste, and save this code, which looks something like UA-12345678-9. You will need it to complete the connection to each of the blog platforms.

Or another process

1. Go to Google Analytics at https://www.google.com/analytics/ (bookmark this page)

2. Sign in using your Google account

3. Click on “Admin” on the top nav bar. It’s the far right menu item.

SIGN IN GOOGLE ANALYTICS

4. On the left side menu, click on “Create new account.”

CREATE GOOGLE ANALYTICS

5. On the resulting page, there is a simple form (shown below) to complete. Enter the following info:
– Account Name (this name is what you’ll call this particular account, e.g., “yourdomain”)
– The complete website url, e.g., http://www.yourdomain.com/
– Choose an industry category, your country, and your time zone.

6. Click the “Get Tracking ID” button.

google analytics tracking id

7. Copy, paste, and save this code, which looks something like UA-12345678-9. You will need it to complete the connection to each of the blog platforms.

At this point, you are ready to connect your blog or website to Google Analytics.
HOW TO CONNECT YOUR TUMBLR TO GOOGLE ANALYTICS HOW TO CONNECT YOUR TUMBLR TO GOOGLE ANALYTICS This post is the connecting your blog to Google Analytics . Unlike Blogger and WordPress , Tumblr does not provide any tools at all to trac...
HOW TO CONNECT YOUR TUMBLR TO GOOGLE ANALYTICS

HOW TO CONNECT YOUR TUMBLR TO GOOGLE ANALYTICS

This post is the connecting your blog to Google Analytics. Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

TUMBLR TO GOOGLE ANALYTICS

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

Connecting Google Analytics to Tumblr


We’ve saved the easiest for last. Tumblr is the newest of these blogging platforms, and they’ve made it very easy to connect to Google Analytics. Follow these steps.

1. Login to your Tumblr account at http://yourblogname.tumblr.com/

2. At the top right, click on the link to “Edit Theme” or view image

3. A new menu will appear on the left side of the screen. Scroll all the way to the bottom of this menu.

4. Click in the space below “Google analytics ID”, and paste your UA-12345678-9 Google Analytics account ID.

5. Scroll back to the top of that left side menu, and click Save.
How to Track Invalid Adsense Clicks Using StatCounter How to Track Invalid Adsense Clicks Using StatCounter A lot of things can happen online, some of which are beyond your control. One of these is invalid click activities that are caused by a numb...
How to Track Invalid Adsense Clicks Using StatCounter

How to Track Invalid Adsense Clicks Using StatCounter

A lot of things can happen online, some of which are beyond your control. One of these is invalid click activities that are caused by a number of things, but can lead you into one unfortunate situation - getting banned from AdSense for good. Since you need AdSense to keep track of your website's performance, you should do anything possible to protect yourself against invalid clicks.

StatCounter can help you in this mission. This is a web traffic analysis tool that lets you track all clicks and exit links. Through it, you will know where a majority of your invalid clicks are coming from, and the corresponding IPs that you can then block to protect your AdSense account.

Getting started is as easy as signing up and creating an account. You can then create a new project for a website that you want to track. Like most analytics tools, StatCounter is fairly easy to use. Make sure to select a counter or Invisible tracking, and opt to receive reports in a weekly or monthly basis, so that you can keep an eye on invalid AdSense clicks.

statcounter registration

After entering the appropriate information, press the "Add Project" button which will take you to the "Choose an installation Guide for your website" page - here click the "Default Installation Guide" link. Now, StatCounter will give you a code along with instructions on how to install this code on your website. After adding the code, press the "Check Installation" button on the right toward the bottom of the page in order to finish the installation process.

Tracking Exit Links


Once you have added StatCounter to your website, your reports will be available within minutes. Now let's see how to track invalid AdSense Clicks using StatCounter.

Click on Stats and click on the menu called "Exit Link Activity". This will show all the links that visitors clicked on to leave your website. Here, you can also find Date, Time, Exit Link Clicked and the page on which the exit link was clicked.

statcounter exit link activity

The exit link could be a advertisement or a link to other website. To display only the clicks on the AdSense ads, use the "Exit Link Match" filter to 'google adsense'. This way, you will be able to see how many clicks are there on advertisements and at what time the click was made.

To see even more information about a particular visitor who clicked on the link, click on the magnify icon. This will show you the Search Referral, IP Address of the visitor, Host Name, their Location, how many times they've visited your blog before, Visit Length, Browser, OS, Resolution, ISP, and the pages they viewed including the exit links.

track invalid adsense clicks using statcounter

So this is how you can track the invalid AdSense clicks using StatCounter. Although you may have to disable advertisements on your website temporarily to avoid a potentially disastrous situation, such as being click bombed, it is a better alternative than being kicked out of AdSense permanently. Through StatCounter, you will be able to detect invalid clicks or any suspicious activities that will inflate the number of clicks on an ad. Since you can't control an advertiser or publisher's desire to increase their earnings, you should monitor click through rates or the cost per clicks you are making. If there is a sudden increase of clicks but you make zero CPC, it's time to track down on these invalid Adsense clicks and put a stop to them.
StatCounter Web Analytics